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Vision

The intent of MediterraNew Architectural Design Workshop is to investigate new possible approaches in the development of projects for the communication and enhancement of the cultural heritage and landscape in the Mediterranean area.
We believe we must find new ways to allow a better dialogue between the extraordinary heritage of the countries bordering the Mare Nostrum and a responsible use by an increasingly wide international audience. We also believe that we can find new tools for contemporary and sustainable economic development that should enhance instead of spoil the local resources.
We are aware that the very different peculiarities that compose the rich mosaic of institutional policies of the Mediterranean countries may dampen or slow down our efforts. In this panorama we believe that ephemeral architecture and temporary design can assume a fundamental role in filling the gap between heritage preservation and fundraising, between academic proposals to municipalities and realization.


The workshop is divided into two independent phases.
The first section is a multidisciplinary workshop (Winter Workshop) unfolded over three weekends between February and March in Milan, hosted by the evocative spaces of post-industrial DanceHaus building.
The second phase (On-site Boot Camp) will be staged on-site in a mediterranean location, according to the years specific case-study and to local communities needs and opportunities. This session schedule may change every year.
The two moments, open to students and young professionals up to 30 years old, can be attended as single formation events, or together, as part of a wider experience. University credits (CFU) will be available for each of the two workshops independently.


MediterraNew is not only an academic project, our vision is to play an active role in international cooperation for development through educational projects. Our research materials will be shared freely and the design proposals will be donated to local communities.


why temporary architecture design?
The results of our think-tank studies so far, our direct dialog with the local communities of different countries, the non-homogeneous strict institutional procedural policies, preservation laws guidelines plurality of the complex mediterranean panorama, has suggested us to concentrate on the multiple opportunities offered by temporary architecture interventions. These opportunities fall outside the bounds of theoretical design reasonings or technical feasibility discussions and entrers fundraising opportunities scouting logics we need so much to fuel new possible studies and actions aiming to preserve and endorse our common cultural heritage.
In a few words we believe that ephemeral architecture can, if properly directed, communicate better and satisfy conservative purposes, working on experience rather than presence.
Moreover, introducing more design-oriented languages in project conception has proved to be more comprehensible from possible sponsors we urge to engage in times of crisis, if we are willing to pass from theory to action. Concluding we believe it's important to notice how widely, fast and powerfully an event can communicate to individuals, being probably the best tool to shake our sensibilities toward a more ethical, genuine, aware, sustainable relationship between society and heritage.

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MediterraNew 2015 Winter Workshop

2015 Winter Workshop is a multidisciplinary educational workshop centered on studio classes and focused lectures aiming to investigate a new cultural and economical approach to Mediterranean tourism, heritage awareness and fruition. It will offer students and young professionals up to 30 years old a unique opportunity to research new sustainable strategies for a better tomorrow of all countries that are not fully taking advantage of their historical and landscape heritage potential.
Participants will be asked to design a temporary waterfront installation able to investigate the best solutions to communicate the highlights of the island, improve sustainable tourism and find smart connections to sustain the local community.
This temporary event will be the practical tool to enhance the local heritage: historical monuments, archaeological sites, landscape and culture.
The Winter workshop will take place in Milan during three weekends, as shown by the following schedule.

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February 9

Registration and CVs sending deadline

February 28 / March 1

First weekend

March 7/8

Second weekend

March 14/15

Third weekend

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2015 DESIGN THEME: ACTION ON THE WATERFRONT

According to Amorgos Community the area of the suggestive bay of Aegialis is one of the locations to be endorsed and developed as it is one of the two ports, and the most striking one, where tourists have their first contact with the island.

In this context participants will be asked to imagine:

A detailed description of these subjects will be available contextually to subscription.

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to do:

Materials requested for the final hand-in are (digital ONLY):

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Design scenario: Amorgos, Mediterranean sea

Amorgos is the farthest island and perhaps the most fascinating of the Cyclades. Portion of the North-Eastern mountainous and rugged rolling hills and lowlands of the Eastern part of a diverse and complex morphology characterizes it as a little microcosm. It is an island full of poetic features, characterized by two seas, three territories anda lot of history, most of which is still lost in the mists of time. It is not surprising that Luc Besson has filmed part of his Le Grand Bleu here. Walkways, paths, stone walls, towers, monasteries, churches and old mills, not to mention the small and so different urban centers or the extraordinary monastery Hozoviotissa constitute essential tools of investigation on the identity and the uniqueness of this great little area, which will lead to a unique design. With an eye to the exceptional context of the mediterranean area.
Amorgos is a Mediterranean microcosm that offers a rare opportunity to work on a variety of themes in a relatively small space. This formidable and unspoiled island of the Cyclades, from a geographical point of view, has at least three different territories in which is possible to recognize, even now, many typologies of human settlement. The story drew on this land its indelible traces that come to us through at least four millennia. The strategic location of this island in the Aegean Sea has given it a starring role in the history of ancient Greece and has always been an important stopover between the Near East and southern Europe. Here are intertwined very far away histories and cultures, contaminating and changing the landscape accordingly.
These traces are at some degree not completely understandable or in some cases no more understandable: the causes will be examined during the workshop. Legible or not they still remain a great evidence of the past, the key to understand the local culture. And our duty, if we sustain an endorsement line of action, should be to preserve them for the future. But maybe first we should shake people awareness. Can an event be able to restore this communication between the people of the present and the past? How? Can an installation promote a a more cultural and sustainable tourism able to add value to both visitor's experience and memory and the local community? This is the real design challenge of the workshop.

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Island highlights

To help groups become faster confident with the island and the existing matrix of treasures and peculiarities we have pointed out a list of points of interest that can be used as references or location or just be inspired by. Participants are called to imagine their exhibition theme as an event able to endorse one or more of these highlights.
Maximum creativity is asked on either formal, functional, sensorial, and technological point of view of the design proposal.

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MediterraNew on-site Boot Camp

MediterraNew Vision is to cohoperate with the local community not just on a mere theoretical level, but with a direct dialog with the local institutions to purpose concrete lines of action.
In this scenario we are planning to organize on-site workshops according to the year's theme.
Students and young professionals will have the opportunity to touch with their own hands the design theme issues and strenght points and design a real strategy directly on-site. In addition project proposal will be officially presented by the participant teams di to the Mayor, his staff, and the local community.
MediterraNew on-site Boot Camp can be attended as a stand alone venue or groups can have the opportunity to investigate further projects proposal created during the Winter Workshop session. University credits (CFU) will be available for each of the two workshops independently.

More info will be published as soon as possible.
In the meantime for any question concerning the on-site Boot Camp please write here

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Registration and costs

WINTER WORKSHOP 2015 SUBSCRIPTIONS ARE OPEN!

Winter Workshop 2015 registration is open to students and young professionals from schools and universities of architecture and design; the last day for submitting the CVs will be February 9th 2015. Participants in MediterraNew ADW (Architectural Design Workshop) will work in a team consisting of minimum 3 and maximum 4 people.

The cost of registration and participation is € 350.00 per person and will INCLUDE:

Not included:

Special discounts:




To subscribe send an email to workshop@mediterranew.org indicating:


Registration fees have to be addressed, via bank transfer only, to:
MEDITERRANEW ASSOCIAZIONE
BANCA POPOLARE ETICA
IBAN code: IT34W0501801600000000156351
SWIFT/BIC code: CCRTIT2T84A
Reason for payment: Mediterranew ADW 2015

Subscriptions will be entirely refunded if a minimum number of participants will not be reached.

MediterraNew Association Fee 2014 is set to € 10.00. Association fee allows members to be informed and invited to all reserved MediterraNew initiatives. Association Fee is included in forementioned workshop costs.

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Giorgio Martino
founder - director - architect

Born in Genova in 1960, graduated in Architecture at Politecnico di Milano and Yacht Design Diploma at ISAD Milano. Specialized in planning, work direction, eco sustainable energies, industrial design, light design, event planning, set design, expositions and evaluation of environmental impact. As a team leader of architectural and planning works he has designed, coordinated and directed projects concerning residential, commercial, industrial and historical buildings. He has long experience in research travels throughout the whole world (especially in Africa and Asia) Some of the travels and researches were made in conflict zones (Armenia/Azerbaijan 1990 – Pakistan North West frontier 1998) or countries in depression (Tanzania 1986 - Georgia 1998). In 2005 and 2006 he developed and signed two design patents. In 2012 he is directly involved in the project to enter the Chozoviotissa Monastery of Amorgos in the 18th world heritage list for Greece. Since 2005 he is Interior Design and Event Design professor at Istituto Europeo di Design in Milan.

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Matteo Rigamonti
founder - director - architect

Born in Milan in 1976, graduated at Politecnico di Milano working on museography projects on the Circo Massimo and the Palatino ruin complex in Rome and Villa Adriana in Tivoli. From 2002 to 2008 worked as architectural designer and furniture designer in Studio Rigamonti and partners. From 2008 is project designer and art director of Studio Rigamonti and partners. Experiences as an architect vary from architecture to historical building restoration, from interior design to cultural exhibitions. From 2010 is founder and art director of a startup developing platforms to improve sustainable tourism and cultural heritage. From 2012 is head designer of the expansion of the first century Benedictine Monastery of SS. Nazario e Celso in Borgomaro, Imperia. Currently Interior Design professor at Istituto Europeo di Design in Milan.

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Marinella Ferrara
professor at PoliMi - researcher

Professor and senior researcher of Industrial Design at the Politecnico di Milano, coordinator of Material Design Culture Research Centre and editor in chief of PAD, Pages on Arts & Design online peer-reviewed journal focuses on Mediterranean Design. She has been visiting professor at: Universidad de Barcelona, Izmir Economics University, IADE in Lisbon, European University of Madrid, Universidade de la Repubblica orientale de l'Uruguay in Montevideo, and Jingdhezen Ceramic Institute in China. Her research and teaching interests are focused on the relationship between design and scientific-technological innovation. In the last 10 years she has opened a personal focus on Design for Mediterranean Countries considered as the new opportunities for Europe social innovation and economic development. Her fields of expertise include other topics, like urban design, relationship between design and crafts, strategic design for identity of territory and touristic services, the women's design, and design for food and nutrition.

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Carolina Pacchi
professor at PoliMi - architect

Carolina Pacchi is senior lecturer in Planning Theory and Practice and Local Conflict Resolution at Politecnico di Milano, where she is involved in research activities about planning strategies based on stakeholder involvement and innovative policies for environmental and urban planning in a policy analysis perspective. She has done research on partnership building in local development policies, and in particular on the relation between policy networks, social capital and local policies. She has also worked on sustainable urban regeneration policies at the local level and in EU funded research projects. She is currently engaged in research about social innovation and the role of grassroots organisations in the field of local sustainability.

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Stefano Castelli
professor at UniMi - management consultant

Born in Milan in 1957, is an associate professor of Work and Organisational Psychology at the Department of Psychology of the University of Milano-Bicocca, and visiting professor at Gdansk University. A Chartered Psychologist and Psychotherapist, he has joined the Academy after a long professional and entrepreneurial experience as a management consultant in large multinational companies, where he acted also as a trainer for managerial education. His research work is mainly about alternative dispute resolution, organizational re-engineering and managerial training in both public and privately owned organizations. He has been extensively lecturing in Canada, USA, South America and in many European States.

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Vivianna Metallinou
historian of environment - environmental designer

Architect AUTH '79/MArch, Historian of Environment & Environmental Designer MIT '85 /SMArchS. Senior lecturer at MIT, Aristotelian University of Thessaloniki and Research Associate of MIT at ETH Zurich and AA London during the years 1988-1992. Senior officer in environmental organizations for the protection of cultural heritage and the environment as well as city movements for urban regeneration and green agendas. As a member of the Board of the Architects Association of Greece she is representing Greece in the Union of the Mediterranean Architects. Acts as a scientific advisor to municipalities all over Greece. Currently working on several SEE and Interregional projects on cultural protection, promotion and small scale development of local reserves.

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Luigi Rastelli
archaeologist

He graduated with honors in humanities in 2002 at the University of Milan. He is a professional archaeologist since 2000, involved starting 2005 in the direction of rescue archaeology in highly stratified urban sites, on behalf of the Soprintendenza per i beni archeologici della Lombardia and of several private companies. Since 2010 he has been many times forensic archaeologist assistant of the LABANOF Laboratory of Anthropology and Forensics, Università degli Studi of Milan. He actively works in startups concerning advanced 3D reconstruction and modeling for a better communication and preservation of the italian archaeological heritage.

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Silvia Grazioli
graphic designer

Born in Brescia in 1968. From 1989 to 2000 she worked as a freelance graphic designer with some of the biggest advertising agencies in Milan such as Mc Cann, Bgs D'arcy, RCS, Barabino & Partners for clients such as Omnitel , Banca Popolare di Milano, Roche, Pfizer, Milupa. From 2000 to 2003 she forms a graphics and communications company that has customers such as Rinascente, Mondadori, Ferrero, Tardini NYC, Leo Pizzo Jewelry, Edelman Public Relations. In 2003 she created 45gradi and since has been working for clients such as La Rinascente, Vodafone, Disney Company, Pastificio Rana, RBSGroup, Cavalleria Toscana.

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Marina Cattaneo
copy writer

Born in Milan in 1964. From 1987 to 2003 she worked as a copywriter, as a junior as well as a Creative Director in agencies such as J.W. Thompson, Publicis, Leo Burnett for clients such as Ariston (competition won), Bayer, Blu (competition won), Cariplo (competition won), Coca-Cola , Coin, Corriere della Sera, Fiat (competition won), McDonald's (competition won), Nintendo, Philip Morris, Procter & Gamble, Sprite, Star, Telecom, Yomo. In 2003 she created 45gradi and has been working for clients such as La Rinascente, Vodafone, Disney Company, Pastificio Rana, RBSGroup, Cavalleria Toscana.

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Susanna Beltrami
choreographer

Dancer and choreographer of international reputation active since the 80s in the European and American avant-garde. She has studied with the likes of Carolyn Carson, Larrio Ekson, Jorma Uotinen and Merce Cunningham. After the American experience and having been founded in Verona the Dance Research Centre, she arrives in Milan, where she begins her career as a prominent educator and choreographer. Since 1995 she has been collaborating with the Étoile Luciana Savignano, with whom she founded the Pier Lombardo Dance company in 1998 and together later in 2009 they are modern dance choreographers in the talent show on Rai 2 Italian Academy 2. In 2006 she founded DanceHaus in Milan where she is the artistic director.

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Simonluca Favata
Musician

Born in Piacenza. In the early sixties he moved to Milan where he started to record some beat singles. In the early seventies he recorded his first album, collaborating with some musicians like Stormy Six and Tullio De Piscopo. As a composer and arranger Simonluca wrote and collaborated with famous Italian singers as Mina, Milva, Ornella Vanoni, Bruno Lauzi, Dik Dik, Marco Ferradini, etc. He wrote music for tv networks and commercial spots and worked both for Rai and Mediaset. Author and writer of a series of graphic novels about opera, titled "Graphic Opera" published by Sony Books. He is Music consultant of Psycholinguistic Research Institute.

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Massimiliano Mazza
TV director

Max Mazza, author and director with over twenty years of television experience. From news to entertainment, from sports to music, he dedicated his professional life directing major formats and programs on national broadcasters such as RAI and Mediaset. A true cinema addicted, he stays grounded but firmly keeping his head in the clouds. He declares he has nothing to teach but he possesses such a wide experience in the communication field he can be considered a non conformist yet acute voice in multimedia and audiovisual world scenarios.

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Serenella Sala
Scientist

Scientific officer at the European Commission, Joint Research Centre (JRC), Institute for Environment and Sustainability since march 2010. As main focus at the JRC, she was involved in the release of recommendation for Life cycle impact assessment and in the development of methodology for better accounting of spatial differentiation in ecotoxicity and human toxicity. Since 2001, she was the coordinator of the Research Unit on Sustainable Development (GRISS) at the Department of Environmental Science at University of Milano Bicocca. Besides, she co-designed and coordinated a didactical project, "Master GESAL", an interdisciplinary post-graduated course focusing on sustainable development. She had teaching positions in many post University courses and worked as a tutor for students attending the Master Degree in Environmental Sciences at the University of Studies Milano Bicocca.

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WINTER 2014
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